AI operations for £1M–£10M businesses
Same output. Zero new hires.
We build the AI operators that run your marketing, admin, reporting and customer comms — so your next hire isn't a hire at all.
Built by someone running five businesses this way — not a vendor selling a demo.
Headcount is the default answer. It's also the most expensive one.
Something isn't getting done fast enough, the team is stretched, so you hire. It's the obvious move — and for a long time it was the only one that worked.
The salary is the smallest number in that decision. Recruitment, onboarding, management overhead, employer's NI and pension, the risk if it doesn't work out — none of that shows up in “we need to pay them £32k.” All of it shows up on your P&L within twelve months, every month, indefinitely.
And for most of the roles owners are about to fill — marketing, admin, first-line support — 60% or more of the actual week is mechanical, repeatable work. That's not a hiring problem. That's a process that hasn't been automated yet.
An AI operating system — not another tool to remember to open.
Four functions show up in almost every established business, and they're where we build first: agents connected to your real data, running on their own schedule, reporting back like an operator rather than waiting to be asked.
Marketing
Content planned, drafted, scheduled and reported on — from your real calendar, in your real voice.
Finance admin
Invoice chasing, reconciliation and reporting, checked against your actual accounting data.
Customer comms
First-line responses from your real knowledge base, with a clean handoff when a human is needed.
Reporting
The numbers pulled together and flagged before you have to go looking for them.
Five businesses. One operator. No hires.
I'm Dom Jones. I run five businesses at once, and AI is the operator sitting in the seats that would otherwise need staff — marketing, finance admin, reporting, customer comms all run through agents I've built and kept iterating over years, not a weekend project.
ZeroHeadcount is new, so there are no client case studies yet — and I'd rather tell you that straight than invent some. What's on offer instead is an open book: a working system, built and run for real, that I can show you rather than pitch you.
This doesn't replace judgment, relationships, or the calls that carry real risk. It replaces the queue of repetitive, rules-based work that currently justifies a hire — usually 60–80% of what a junior or mid-level role actually spends its week doing.
How an engagement actually runs.
01
We map the real workflow
Not the idealised version — what the role actually does in a normal week, mechanical work separated from judgment work.
02
We build the first agent
Connected to your real systems — CRM, accounting, inbox — with guardrails, scoped to one job done well.
03
You review, we iterate
Every agent gets checked and refined. The first version is never the version still running in six months.
04
It runs, and reports back
On its own schedule, whether you're in the room or not — and tells you what needs attention, not just what you asked.
This is built for a specific kind of owner.
This is for you if
- You own a business turning over roughly £1M–£10M
- Your next hire would spend most of their week on mechanical, repeatable work
- You want a system that runs the work, not another tool someone has to remember to open
- You're prepared to review and iterate — this isn't a switch-it-on-and-forget product
It's not for you if
- You're looking for a single AI subscription, not an operating system
- You want to remove people from judgment calls and client relationships entirely
- You need a result this week — building this properly takes real weeks, not a weekend
Straight answers to the obvious questions.
Is this just a chatbot on my website?
No. A chatbot answers one question at a time and forgets it the moment you close the tab. What we build is connected to your real data and runs on its own schedule — closer to a member of staff than a widget.
What can't it do?
It doesn't replace judgment calls, client relationships, or decisions with real financial or legal weight. Those stay with a person. What it takes on is the mechanical, repetitive work that currently justifies a hire.
How is this different from hiring someone?
No recruitment, no onboarding, no employer's NI or pension, no management overhead, no risk of it not working out and starting again. And it doesn't take a slice of your week to manage.
How long does it take to build?
Longer than a weekend, honestly. Mapping the real workflow, connecting it properly and getting the guardrails right takes real weeks — and the first version is rarely the one still running in six months.
Do you have case studies or client results yet?
Not yet — ZeroHeadcount is new. What we do have is five real businesses run this way, day in day out, by the person who built the system. That's the proof on offer: not a testimonial, an open book.
See what this would look like in your business.
Tell us where the mechanical work is heaviest, and we'll give you a straight read on whether it's a hiring problem or a system waiting to be built.